
#Open linkedin business account how to
If you work for a smaller organization with a straightforward structure, you won’t need to think too much about how to set up your Business Manager. Consider designating your organization’s chief marketing officer (CMO) or another high-level marketer as the lead for your Business Manager. If no one’s in charge, everyone’s in charge, which can compromise security and efficiency. Like any collaborative dashboard for social media, Business Manager can get unwieldy if you’re not careful. We’ll go over some suggestions for preparing your Business Manager setup before taking a closer look at the workflow. Let’s dive into the setup process for Business Manager. How to Get Started With LinkedIn Business Manager Business Manager lets you add external partners so you can work together efficiently. Hire agencies and contractors to handle organic social media management or paid campaigns.With Business Manager, you can seamlessly share these audiences across ad accounts. Historically, the process for sharing and managing matched audiences has been a little clunky. With Business Manager, you can more easily grant access and manage permissions-striking a balance between keeping your accounts secure and adding colleagues efficiently. Work with a big team or a lot of stakeholders.For example, if your organization has company pages, showcase pages, and multiple ad accounts, Business Manager can keep them organized. Manage more than one page and manage ad accounts for your organization.It’s a good idea to start using Business Manager now if you: As of July 2022, you can still manage your organization’s assets individually by logging into your member profile and navigating to your company page or ad account.īut there are plenty of compelling reasons to start using the Business Manager platform as soon as possible. Technically, you don’t have to use LinkedIn Business Manager. When to Switch to LinkedIn Business Manager

Since the initial version is a public beta, the network is actively testing tools and features, which means the dashboard is likely to continue to improve and become more useful. It’s a dashboard that lets you manage company pages, ad accounts, matched audiences, and account permissions.Īfter announcing the dashboard in June 2022, LinkedIn began rolling out the Business Manager platform in July 2022. LinkedIn Business Manager is the social media network’s solution for organizing company assets. In this article, you’ll learn how to use LinkedIn Business Manager to access and delegate shared work across teams. Does your marketing involve several people or teams? Looking for a way to collaboratively manage multiple LinkedIn company pages, ad accounts, or assets?
